Best ads of 2011: VW Passat’s ‘Darth Vader’ from Deutsch LA
It’s VW again, but this time not from DDB but Interpublic’s Deutsch LA. Deutsch’s ‘The Force’ ad for the 2012 VW Passat featuring a precocious Darth Vader was the most-liked ad in 2011′s Super Bowl,...
View ArticleIs VW’s 2012 Super Bowl offering a dog’s dinner?
Volkswagen won a large share of the plaudits in last year’s Super Bowl ad fest with its ‘The Force’ ad for Passat from Deutsch featuring a precocious Darth Vader. This year for the new Beetle it’s...
View ArticleVW’s new effort shows how hard it is to get expensive Super Bowl ads right
Commercially, it’s the greatest show on Earth, with 30-second spots commanding over $3.5m apiece – an up to 30 per cent increase on the previous season. ITV chief executive Adam Crozier can only gaze...
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